Branding

Celebrating heritage.
Crafting Distinction.

Emma and Ryan Nelson wanted an identity for their fifth-generation corn and soybean farm that honored its history while feeling fresh and memorable.

I crafted a unique “PF” mark inspired by their restored Oliver 77 tractor, paying homage to the generations that came before them. The design reflects the farm’s history while remaining versatile for modern use across print and digital applications.

Having grown up with Emma and spent time on her farm as a child, it was an absolute honor to weave the heritage of their family farm into a mark that feels personal, authentic, and timeless.